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Department of Tourism Aletheia University

TaiwanThe Department of Tourism was established in August 1994 and presently offers six classes during the day and three evening classes for a total of nine classes.In compliance with the requirements of the curriculum and the practical training program, the core management of the tourism industry in Taiwan are included in the criteria of curriculum planning.The department is offering three categories of academic studies to its students.

1. Hotel and Restaurant Management

2. Airline and Travel Industry Management

3. Leisure and Recreation Resource Planning and Management

The goals for future developments of the department include:

 1. Consolidating co-operative research and training program in order to promote 

 academic achievements;

 2. Training the professional tourism teachers of vocational schools;

 3. Holding domestic and international seminars. General Courses    Credits

 

  English 4
  English Lab Drills 4
  Chinese History 4
  Physical Education 2
  Constitution: The Foundation Spirit of R.O.C 4
  Basic Concepts of Computer 4
  Selective General Course  
  Military Training 2
 Major Courses Credits 
  Japanese 4
  Introduction to Tourism 4
  Economics 4
  Accounting and Practice 4
  English Oral Training 4
  Business Management 4
 

Tourism English

4
  Hotel Management 3
  Travel Agency Management 4
  Hotel Accounting 2
  Japanese Conversation (1) 4
  Food And Beverage Preparation 2
  Principles of Leisure and Recreation 2
  Human Resource Management of Tourism 2
  Tourism Japanese 4
  Airline Computer Reservation System 4
  Food and Beverage Management 3
  Tourism Marketing 3
  Tourism Resource Planning and Management 3
  Tourism Arbitration 2
  Tourism Administration and Registration 2
  Internship in Tourism 2
  Tourism Seminar 2
  International Convention Management 2
  Airline Operation and Management 2
  Leader and Guide Practice 2
  Statistics 4
 Elective Courses    Credits 
 

Travel and Tourism Culture

2
 

Public Relations

2
 

Etiquette

2
 

Tourism and Travel Geography

2
 

Japanese (2)

4
 

Tourism Transportation

2
 

Food Nutrition and Sanitation

2
 

Japanese Conversation (2)

4
 

Recreational Enterprise Management

2
 

Planning and Operation of Food and Travel

2
 

Cultural Heritage Preservation and Management

2
 

Beverage Management

2
 

Chinese Custom and Culture

2
 

Guided Tour Service System

2
 

Tourism Conflict Management

2
 

Club Service Management

2
 

Travel Strategy and Planning

2
 

Introduction to Taiwanese Culture

4
 Course Descriptions 

Constitution: The Foundation Spirit of the Republic of China (Credits: 2)

This course is designed to develop the student's understanding of the importance of the road to becoming a powerful country and the goal of nation-building for the purpose of making China strong. It also touches topics on modern China's patriotism, construction, annunciation, democracy and so on.

 Etiquette (Credits: 2)The course is to develop the students understanding of courtesies in daily life such as table manners, proper dress, walk, and transportation etiquette. Visiting, introductions, entertaining, public place and international etiquette, as well as business manners are also included. Public Relations (Credits: 2)An introduction to the theory, history, practice and tactics utilized in public relation programs for corporations. Course contents include media relations, employee relations, consumer affairs, public affairs communication, events, crisis management and a comprehensive study of the field. International Convention Management (Credits: 2)Planning of service and management of the convention and conference activities. Subjects include setting the objectives, designing the agenda, selecting the personnel, managing the finances, selecting the site, arranging transportation, planning the menu, designing the programs, promoting, marketing, and evaluating the meeting. Tourism Transportation  (Credits: 2)In a world characterized with frequent chances, how to transform those transportation resources into tourist goods has become a feature of tourist itinerary and a challenge of tourist industry.  The purpose of this course is to explore the combined transportation system, from which tourism benefit a lot due to its safety, economy, and speed, of its role played in railway, highway, ocean and airliners. Tourism Seminar (Credits: 2)Overview of research method, the use of statistics to analyze data, thesis writing, presentation of the research result to general public, seminars on practical applications of travel industry.  Travel Agency Management  (Credits: 4)This course is to combine theory and practice of the travel industry, including definition and characteristics , classification, organization and establishment, products, and the interior practice of a travel agency , the practice as a travel guide and tour leader. Human Resource Management (Credits: 2)The objectives of the course are to:

1.  Explore the patterns of interactions among individuals versus other individuals, and groups versus other groups.

2.  Build effective patterns of communication and interactive behavior to create harmonious relationships between people and business. Hotel Accounting (Credits: 2)The content of the course is divided into two parts:

1.  Explaining in detail the basic and practical field in understanding hotel accounting with theory and practice equally emphasized.

2.  Explaining hotel property management in detail. Travel and Tourism Culture (Credits: 2)This course is an introduction about the customs in travel and tour.  It includes analysis and interpretation of the style of a tour guide, the role of transportation, delicate foods, and how to make a perfect record after returning from a trip. Food and Beverage Management (Credits: 3)This introductory course is designed to familiarize the student with the basic principles of Food and Beverage career.  It includes the organization structures, history, and human resource management in the food service industry.  Specific segments will also be examined in commercial, industry and institutional areas of Food and Beverage service. Tourism Arbitration (Credits: 2)An introduction course to hotel and travel arbitration in which case studies involving the hospitality and tourism industry will be emphasized. This course relies on the student's ability to read and reason critically. Introduction to Tourism  (Credits: 4)A general survey of travel and tourism industry with emphasis on the impacts of tourism, the planning and developing of tourism destination, tourist motivation, tourism marketing, and international tourism organizations. Food Nutrition and Sanitation  (Credits: 2)A survey of human nutrient requirements, and viewpoints explain the role of nutrition in modern food service operations.  The causes and prevention of food poisoning are stressed.  Emphasis is placed on the current problems confronting the hospitality industry, with recent food developments as they relate to sanitation. Internship in Tourism (Credits: 2)400 hours of practical training experience in one segment of the tourism industry with experience in all the major phases of operations.  Reports are required. Beverage Management  (Credits: 2)Introduction of wine making procedure, type of alcoholic beverage, types of beverage service. Demonstration and practice of bar-tending techniques.  Description and exploration of bar management, including planning, designing, and controlling.

 Principles of Leisure and Recreation (Credits: 2)

In terms of marketing orientation, this course is designed to draw out a clearer picture of Leisure and Recreation study for students; and also to provide them some applied methods for this purpose.  The content includes: Fundamental of Leisure and Recreation, Motivation Theory, Consumers' Behavior, Questionnaire Design, etc. Tourism and Travel Geography (Credits: 2)This course tends to offer students a brief concept and a better understanding of Tourism and Travel Geography, in terms of travel agent's approach. For the sake of this purpose, the lecture will be modified and then focused on: i. Introduction to Tourism and Travel Geography, ii. Formulation of Destination Tours, and iii. Demonstration of Tour Design, etc. Tourism Resource Planning of Management (Credits: 3)

The course is divided into three parts, providing for: i. a better comprehension of tourism planning basics and concepts; ii. a brief demonstration of mock planning and examples; and iii. a supervision of group projects. The content of the course covers: Principles of Tourism Planning, Practices of Tourism Destination Planning, Guidelines of Project Study.

  Business Management (Credits: 4) An examination of the theory and practices of managing organizations , including planning, organizational theory, human behavior, and control.  Tourism Marketing (Credits: 3) An examination of the procedures involved in planning, developing, and implementing a tourism and recreation marketing campaign.   TaiwanDirector: Shih, Jyh-Yi, Associate ProfessorPhone: (02) 26212121 ext. 5541, 5542 Fax: (02) 86318425E-mail:stephen@jupiter.touc.edu.tw

 



Taiwan
Director: Shih, Jyh-Yi, Associate Professor
Phone:
(02) 26212121
ext. 5541, 5542 
Fax: (02) 86318425
E-mail:
stephen@jupiter.touc.edu.tw
 



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