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Department of Tourism Aletheia University Taiwan
Objectives: The
Department of Tourism was established in August 1994 and presently
offers six classes during the day and three evening classes for a total
of nine classes. In
compliance with the requirements of the curriculum and the practical
training program, the core management of the tourism industry in Taiwan
are included in the criteria of curriculum planning. The
department is offering three categories of academic studies to its
students. 1.
Hotel and Restaurant Management 2.
Airline and Travel Industry Management 3.
Leisure and Recreation Resource Planning and Management The
goals for future developments of the department include: 1.
Consolidating co-operative research and training program in order to
promote
academic achievements; 2.
Training the professional tourism teachers of vocational schools; 3.
Holding domestic and international seminars. General
Courses
Credits
Major
Courses
Credits
Elective
Courses
Credits
Course
Descriptions Constitution:
The Foundation Spirit of the Republic of China
(Credits: 2) This
course is designed to develop the student's understanding of the
importance of the road to becoming a powerful country and the goal of
nation-building for the purpose of making China strong. It also touches
topics on modern China's patriotism, construction, annunciation,
democracy and so on. Etiquette
(Credits:
2)
The
course is to develop the students understanding of courtesies in daily
life such as table manners, proper dress, walk, and transportation
etiquette. Visiting, introductions, entertaining, public place and
international etiquette, as well as business manners are also included. Public
Relations
(Credits:
2)
An
introduction to the theory, history, practice and tactics utilized in
public relation programs for corporations. Course contents include media
relations, employee relations, consumer affairs, public affairs
communication, events, crisis management and a comprehensive study of
the field. International
Convention Management
(Credits:
2)
Planning
of service and management of the convention and conference activities.
Subjects include setting the objectives, designing the agenda, selecting
the personnel, managing the finances, selecting the site, arranging
transportation, planning the menu, designing the programs, promoting,
marketing, and evaluating the meeting. Tourism
Transportation (Credits:
2)
In
a world characterized with frequent chances, how to transform those
transportation resources into tourist goods has become a feature of
tourist itinerary and a challenge of tourist industry.
The purpose of this course is to explore the combined
transportation system, from which tourism benefit a lot due to its
safety, economy, and speed, of its role played in railway, highway,
ocean and airliners. Tourism
Seminar
(Credits:
2)
Overview
of research method, the use of statistics to analyze data, thesis
writing, presentation of the research result to general public, seminars
on practical applications of travel industry. Travel
Agency Management (Credits:
4)
This
course is to combine theory and practice of the travel industry,
including definition and characteristics , classification, organization
and establishment, products, and the interior practice of a travel
agency , the practice as a travel guide and tour leader. Human
Resource Management
(Credits:
2)
The
objectives of the course are to: 1.
Explore the patterns of interactions among individuals versus
other individuals, and groups versus other groups. 2.
Build effective patterns of communication and interactive
behavior to create harmonious relationships between people and business. Hotel
Accounting
(Credits:
2)
The
content of the course is divided into two parts: 1.
Explaining in detail the basic and practical field in
understanding hotel accounting with theory and practice equally
emphasized. 2.
Explaining hotel property management in detail. Travel
& Tourism Culture
(Credits:
2)
This
course is an introduction about the customs in travel and tour.
It includes analysis and interpretation of the style of a tour
guide, the role of transportation, delicate foods, and how to make a
perfect record after returning from a trip. Food
& Beverage Management
(Credits:
3)
This
introductory course is designed to familiarize the student with the
basic principles of Food & Beverage career.
It includes the organization structures, history, and human
resource management in the food service industry.
Specific segments will also be examined in commercial, industry
and institutional areas of Food & Beverage service. Tourism
Arbitration
(Credits:
2)
An
introduction course to hotel and travel arbitration in which case
studies involving the hospitality and tourism industry will be
emphasized. This course
relies on the student's ability to read and reason critically. Introduction
to Tourism (Credits:
4)
A
general survey of travel and tourism industry with emphasis on the
impacts of tourism, the planning and developing of tourism destination,
tourist motivation, tourism marketing, and international tourism
organizations. Food
Nutrition and Sanitation (Credits:
2)
A
survey of human nutrient requirements, and viewpoints explain the role
of nutrition in modern food service operations.
The causes and prevention of food poisoning are stressed.
Emphasis is placed on the current problems confronting the
hospitality industry, with recent food developments as they relate to
sanitation. Internship
in Tourism
(Credits:
2)
400
hours of practical training experience in one segment of the tourism
industry with experience in all the major phases of operations.
Reports are required. Beverage
Management (Credits:
2)
Introduction
of wine making procedure, type of alcoholic beverage, types of beverage
service. Demonstration and practice of bar-tending techniques.
Description and exploration of bar management, including
planning, designing, and controlling. Principles
of Leisure & Recreation
(Credits:
2)
In
terms of marketing orientation, this course is designed to draw out a
clearer picture of Leisure & Recreation study for students; and also
to provide them some applied methods for this purpose.
The content includes: Fundamental of Leisure & Recreation,
Motivation Theory, Consumers' Behavior, Questionnaire Design, etc. Tourism
& Travel Geography
(Credits:
2)
This
course tends to offer students a brief concept and a better
understanding of Tourism and Travel Geography, in terms of travel
agent's approach. For the
sake of this purpose, the lecture will be modified and then focused on:
i. Introduction to Tourism and Travel Geography, ii. Formulation of
Destination Tours, and iii. Demonstration of Tour Design, etc. Tourism
Resource Planning
of Management (Credits:
3)
The
course is divided into three parts, providing for: i. a better
comprehension of tourism planning basics and concepts; ii. a brief
demonstration of mock planning and examples; and iii. a supervision of
group projects. The content
of the course covers: Principles of Tourism Planning, Practices of
Tourism Destination Planning, Guidelines of Project Study. Business
Management (Credits:
4)
An
examination of the theory and practices of managing organizations ,
including planning, organizational theory, human behavior, and control. Tourism
Marketing (Credits:
3)
An
examination of the procedures involved in planning, developing, and
implementing a tourism and recreation marketing campaign.
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Taiwan Director: Shih, Jyh-Yi, Associate Professor Phone: (02) 26212121 ext. 5541, 5542 Fax: (02) 86318425 E-mail:
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